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Case studies

WEBSITE LOCALIZATION
English > Italian
Scope: Localization for the Italian market
Target audience: project management professionals and companies.

WEBSITE LOCALIZATION
English > Italian

Scope: Localization and adaptation for the Italian market.
Target audience: Italian customers (luxury hospitality B2C market). Luxury travelers and professionals looking for high-end accommodation.

Key approach: highlighting the hotel’s sophisticated brand voice.

UX (User experience) focus: Italy is a high-context culture, and promotional language favors a richer, more evocative narrative to build trust and emotional resonance.

i.e., EN: Book your stay > IT: Prenota ora (literal translation into Italian: ‘prenota il tuo soggiorno’, CTA button too long).

*Note: “Ellington Hotel” localized as “Hotel Ellington” is an example of word-order adaptation (in English, the modifier always sits at the left of the noun.)

SOFTWARE LOCALIZATION
English > Italian

Contributed to the software localization of Web Video Caster on Crowdin. Successfully handled .xml files, character constraints, placeholders, and overall UX adaptation.
Corrected implementation of dynamic placeholders (e.g., %1$s, %2$s) to ensure system data populates correctly within the Italian sentence structure. Adapted long Italian strings to fit within limited UI elements.

Suggested Italian localization for Windscribe (desktop and mobile VPN)
Target audience: Italian users

English version (original) + official Italian app localization

Suggested Italian localization

  • Show Location Load -> “posizione Carico” (suggested localization: Carico posizione)
  • A calque from English, which means nothing in Italian, and confuses the user. The capitalization of “Carico” suggests this may have come from an automated pipeline. “Carico posizione”, instead reads naturally and shows that it refers to the load or usage of our selected location.
  • Close to Tray -> “avvio ridotto a icona” -> “Riduci nell’area di notifica” (suggested localization)
  • This setting is about minimizing to tray, not about startup behavior. “Tray” refers to the tray bar, a section of the taskbar also known as “system tray.” The two concepts are different. A more accurate option would be “Riduci nell’area di notifica” (my version).
  • Update channel -> “canale di aggiorname…” / release -> “rila…” -> “Aggiornamento“, “versione” (suggested localization)
  • In Windscribe’s official localization, these strings are cut off in the UI. Generally, Italian strings tend to run longer than English, and this should always be taken into consideration for an optimized UX.

Translation projects

TECHNICAL TRANSLATION
Text type: user manuals (IT)


English > Italian
French > Italian

ENGLISH
When the configuration interface is opened, the display automatically loads the menu corresponding to the operating logic currently selected. The active parameter is shown on the main line, while additional details or available options may appear on the lower status bar. Use the “▲/▼” keys to scroll through the settings and modify the highlighted value. Press ENTER at any time to confirm the selection and move to the next configurable item.

ITALIAN (TRANSLATION)
Aprire l’interfaccia di configurazione: sul display sarà visualizzato un menu corrispondente alla logica selezionata. Il parametro attivo apparirà sulla riga principale. Ulteriori dettagli o opzioni disponibili saranno visualizzati sulla barra di stato inferiore. Premere i tasti “▲/▼” per selezionare l’opzione desiderata e modificare il valore evidenziato. Premere ENTER per confermare l’opzione e spostarsi all’elemento successivo.

FRENCH
Périphériques de stockage
Les périphériques de stockage permettent au portable de lire et d’écrire des documents, des images ou d’autres fichiers sur différents supports de stockage. La plupart des ordinateurs portables modernes intègrent un lecteur de cartes mémoire compatible avec les formats courants, tels que SD, microSD ou SDHC/SDXC. Ce lecteur interne offre un accès rapide aux données et évite l’utilisation d’adaptateurs externes moins performants.

ITALIAN (TRANSLATION)
Dispositivi di archiviazione
I dispositivi di archiviazione consentono al computer di leggere e salvare dati come documenti, immagini o altri file salvati sulla periferica. La maggior parte dei computer portatili moderni dispone autonomamente di un lettore di schede di memoria integrato compatibile con i formati più diffusi, come SD, microSD o SDHC/SDXC. La presenza del lettore integrato offre un accesso rapido ai dati senza l’utilizzo di periferiche esterne meno performanti.

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